Hard water leaves its mark on everything it touches – your dishes, appliances, skin, and pipes. For over 50 years, Novo Water has been solving that problem for homeowners and businesses across Bloomington, IL and greater North America! Novo is the number one choice of professional plumbers across the continent, and that distinction didn’t happen by accident. It came from building high-efficiency water conditioning systems that are third-party certified, rigorously tested, and backed by some of the strongest warranties in the industry.
What separates Novo from the competition is how seriously they take both quality and value. Novo operates through a manufacturer-direct business model, which cuts out unnecessary steps in the supply chain and delivers premium water treatment at a price that makes sense for everyday homeowners. Their ISO9001:2015-certified manufacturing facility spans over 1,200,000 square feet, and a dedicated quality control team ensures every product meets industry-leading performance standards before it reaches your home. From water softeners and whole-home filtration to drinking water systems and well water solutions, Novo covers the full spectrum of residential water treatment.
For homeowners in Bloomington, IL, water quality is not a problem that gets better on its own. Novo’s lineup addresses the specific challenges that local water supplies present – whether that’s high mineral content, chlorine taste and odor, or well water contaminants. Every Novo system is sold exclusively through trained plumbing professionals, which means you get expert recommendations based on your actual water test results, not guesswork.
Selecting the right water treatment system is a meaningful investment in your home. Having it installed by a trained professional makes all the difference in how that system performs over the long run. Platinum Plumbing is a proud Novo Pro Advantage dealer, serving homeowners throughout Bloomington, IL with the expertise, training, and hands-on experience that Novo equipment deserves.
Every installation that Platinum Plumbing completes starts with a thorough evaluation of your home’s water. That means the system you get is sized and configured for your specific water conditions – not a generic off-the-shelf recommendation. From the initial water test to final installation and ongoing service, Platinum Plumbing is committed to making sure your Novo system operates the way it was designed to. That commitment doesn’t stop when the job is done.
When you’re ready to stop dealing with hard water, bad-tasting tap water, or water quality concerns that affect your family’s daily life, Platinum Plumbing is here to help! Call us today at (309) 270-5372 to schedule a consultation and find out which Novo solution is the right fit for your home.

Novo’s water softener lineup is one of the most comprehensive available through a professional plumbing channel. It includes high-efficiency upflow softeners, WiFi-enabled Aqua Alert models with remote monitoring capability, combination softener and carbon filter systems for municipal water, and specialty options for extremely hard water conditions over 75 grains per gallon. Novo softeners use minimal salt and water to deliver consistently soft water throughout the home, protecting appliances, plumbing, and everything the water touches.

Novo’s whole-home filtration systems treat the water before it ever reaches a faucet, shower head, or appliance. These systems are designed to reduce sediment, chlorine, taste and odor issues, and other contaminants that affect water quality throughout the home. Several Novo softener models incorporate integrated carbon filtration in a single unit – ideal for households on municipal water that want soft, great-tasting water without installing separate equipment.

For the highest level of water quality at the tap, Novo offers the Aqua Flo line of drinking water systems – a full range of reverse osmosis, ultrafiltration, and ultraviolet systems designed for point-of-use installation. Options include the space-saving tankless CRO-800UX6, the Hero RO with near-zero water waste technology, and the QCRO system certified to reduce PFOS, PFOA, and lead. These systems deliver bottled-quality water on demand directly from the kitchen faucet. For families who have concerns about what’s in their drinking water, a professionally installed Novo Aqua Flo system is a reliable and long-term solution.

Homeowners on private well water face a different set of challenges than those on municipal supply, and Novo Water has built a dedicated lineup to address them. Novo’s well water systems are engineered to handle iron, sulfur, hardness, bacteria, and other contaminants that are common in well water across many regions. Options include specialty softeners designed for high-flow well water applications, ultraviolet disinfection systems that eliminate bacteria and viruses without the use of chemicals, and combination treatment systems that address multiple water problems in a single installation.


By submitting you authorize Platinum Plumbing to reach you via call, email, or text messages for more information on your project needs. You can opt out at any time. Message/data rates apply. Consent is not a condition of purchase.